There is no doubt that web 2.0 styled 'social media' has a role to play in helping service providers raise their profile, increase their back-links and tap into/shape opinions. However, there is an element of 'be careful what you wish for' to these environments. Site members, particularly from the UK, may remember back at the ...

The growth of the blog and wiki phenomenon draws some potentially unhealthy parallels to email – a system that is plagued relentlessly by spam and, in many instances, can actually reduce productivity and effectiveness rather than enhance it. The central issue with blogs and wikis is trust. Here we have systems that are inherently long ...