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  • Going Low-Tech for Sales Results

    I'm sitting on an island, sipping a fruity, umbrella-laden drink.  I have a mobile device and I get an SMS message every time another 100 sales orders roll in for my SaaS software.  Ding, another 100.  Ding, another 100.  Provisioning is automated.  Customers convert from trial to paying subscription without a blink of ...
    Posted to Mural Ventures Blog (Weblog) by abrooks on September 22, 2006
  • SaaS Marketing - Rising Above the Noise

    It seems software is truly a commodity these days.  Just at the point you think you've thought of the killer app, a simple Google search reveals that there are just over 14 billion competitors out there doing the same things you are.  Oh and they've been in market longer, have more money, and probably look better in a tux.  ...
    Posted to The Business of SaaS (Forum) by abrooks on August 22, 2006