"Mid-sized companies want to work within standardized applications and processes" - For me, this is the most significant statement in this discussion as it represents the true nature of the challenge in addressing mid-market needs. It's clear that the main vendors in the mid-market space recognise this need - Sage, for example, ...

The midmarket is wide open for software as a service offerings. Enterprise vendors such as Oracle and SAP have failed to reach midmarket companies with the fading strategy of deploying broad -- and proprietary -- business suites as the market is too fragmented.  Traditional IT and business process outsourcing companies, which have oriented ...