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  • Software-as-a-Service: the danger of not knowing what you don’t know

    When companies are considering the move to include a Software-as-a-Service (SaaS) solution, there tend to be two groups: those who know they don’t have the necessary expertise and often don’t know what questions to ask, and those who think they have the necessary expertise, when really they don’t.  Which do you think is in a ...
    Posted to Mural Ventures Blog (Weblog) by ridingera on September 17, 2008

  • Landing Pages, SaaS, and 3 Seconds

    Was reading an article by Joseph Carrabis, CRO and Founder, NextStage Evolution and NextStage Global titled 'Websites:  You've Only Got 3 Seconds" and thinking about how it applies to SaaS.  In general, people expect to trial a product online.  They want a 30-day trial, or a free version they can use until they are ...
    Posted to Mural Ventures Blog (Weblog) by abrooks on March 23, 2007
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