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  • SMBLive Announces CloudProfile

    After 4 years building software in partnership with British Telecom, SMBLive has launched a conversational web presence for businesses here in the US.  The solution, called CloudProfile (http://www.cloudprofile.com) addresses the following:In 2008, more than 50% of consumers never opened a Yellow Pages.  They searched online. (Kelsey ...
    Posted to Mural Ventures Blog (Weblog) by abrooks on August 27, 2009
  • Targeting the 'Acorns'...

    Thought this was an interesting segmentation acronym for 'persona driven' marketing activities... http://networks.silicon.com/mobile/0,39024665,39167022,00.htm "a new group of business people, known as 'Acorns' (always contactable otherwise resentful and nervous)" Question is... do they grow into 'oak trees' or ...
    Posted to The Market for SaaS (Forum) by jhoskins on May 8, 2007
  • SaaS Marketing - Rising Above the Noise

    It seems software is truly a commodity these days.  Just at the point you think you've thought of the killer app, a simple Google search reveals that there are just over 14 billion competitors out there doing the same things you are.  Oh and they've been in market longer, have more money, and probably look better in a tux.  ...
    Posted to The Business of SaaS (Forum) by abrooks on August 22, 2006