Thought this was an interesting segmentation acronym for 'persona driven' marketing activities... http://networks.silicon.com/mobile/0,39024665,39167022,00.htm "a new group of business people, known as 'Acorns' (always contactable otherwise resentful and nervous)" Question is... do they grow into 'oak trees' or ...

It seems software is truly a commodity these days.  Just at the point you think you've thought of the killer app, a simple Google search reveals that there are just over 14 billion competitors out there doing the same things you are.  Oh and they've been in market longer, have more money, and probably look better in a tux.  ...