I agree wholeheartedly that AppExchange is a bit overwhelming to end user SMBs. While the concept of AppExchange is sound, the execution and presentation gets in the way of the sale and user adoption. Each app is individually branded by the provider in a way that results in "impression chaos".  BrainShark, DataScope, OpenAir, ...

I had the privilege of attending a pre-announcement briefing last night during which Salesforce.com's Chairman/CEO, Mark Benioff, discussed the company's acquisition of Kieden Corporation and the launch of a new offering called Salesforce for Google AdWords. Unless you are a faithful Salesforce.com user or follower of the company's ...

Jeff Kaplan of THINKStrategies points out the significance of a recent SalesForce.com acquisition in terms of their ability to bring search engine marketing to the masses ... http://saascamp.com/blogs/kaplan/archive/2006/08/25/Looking-at-the-Bigger-Implications-of-a-Little-Deal-.aspx ... but is the real importance here the indication of the ...

As a small business owner myself, I am interested in finding solutions online for helping me to run my business. I recently went to the SalesForce.com AppExchange because I had heard that there were lots of online solutions there. As as small business owner, however, I found the site a bit overwhelming. More than 300 different applications? Who ...