- Targeting the 'Acorns'...

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Targeting the 'Acorns'...

05-08-2007, 11:59 AM

jhoskins
Joined on 09-21-2006
Posts 43
Points 275

Targeting the 'Acorns'...

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Thought this was an interesting segmentation acronym for 'persona driven' marketing activities...

http://networks.silicon.com/mobile/0,39024665,39167022,00.htm

"a new group of business people, known as 'Acorns' (always contactable otherwise resentful and nervous)"

Question is... do they grow into 'oak trees' or are they just 'nuts'?

Filed under: personas, marketing, acronyms, nuts, segmentation

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