FACT:  Business Discovery and Marketing is Shifting Online

• In 2008, 54% of consumers substituted online search for phonebooks (Kelsey Group)
• Yet $11 Billion was still spent in the U.S. on directory advertising by small businesses (< 100 employees) (Kelsey Group)
• SMBs did spend > $10 Billion on paid search advertising on Google

FACT:  Consumers Demand ‘Social’ Relationships with Businesses

• 85% of consumers believe businesses should not only be present, but also interact with consumers online (eMarketer)
• 56% of consumers feel both a stronger connection with and better served by companies when they can interact via social media (eMarketer)

CONCLUSIONS:

1) SMBs need to be discovered to survive, they pay a lot to be discovered, and they HAVE to learn to be discovered online

2) SMBs need the right solution that makes it easy to be interactive and socially discoverable online.

ANSWER:

CloudProfile - http://www.cloudprofile.com

Amplify your Online Voice