After 4 years building software in partnership with British Telecom, SMBLive has launched a conversational web presence for businesses here in the US. The solution, called CloudProfile (http://www.cloudprofile.com) addresses the following:
- In 2008, more than 50% of consumers never opened a Yellow Pages. They searched online. (Kelsey Group - www.kelseygroup.com)
- Yet SMBs still spent > $10 Billion on offline ads (and also > $10B on Google). (Kelsey Group)
- Meanwhile > 80% of consumers want businesses to not only be online, but to interact with them online (eMarketer)
- And > 50% of consumers feel more strongly connected to a business with whom they have a social (Facebook or Twitter) relationsip (eMarketer)
In response, SMBLive built CloudProfile such that a business can:
- Create and maintain an online profile with rich content and status updates that customers love.
- Get found in both traditional (Google, business directories) and “real time” search (Facebook, Twitter, etc.)
- Publish to their profile from anywhere – on the site, via e-mail, on their mobile device, etc.
- Syndicate that content automatically to their Twitter and Facebook streams.
- Participate in the social, real-time Web, using our Social Media Radar to see and respond to opportunities to market their business and help their customers.
- Stay connected to their customers with integrated click-to-call, text/SMS messaging and e-mail marketing tools.
- Create simple products and services galleries to promote their business.
- Track and manage engagement with their customers across ALL of these different touchpoints in an “Engagement Stream” – which can be managed online or on their mobile or desktop.
For more details, check out: http://www.slideshare.net/search/slideshow?q=+CloudProfile&submit=post&searchfrom=header