After 4 years building software in partnership with British Telecom, SMBLive has launched a conversational web presence for businesses here in the US.  The solution, called CloudProfile (http://www.cloudprofile.com) addresses the following:

• In 2008, more than 50% of consumers never opened a Yellow Pages.  They searched online. (Kelsey Group - www.kelseygroup.com)
• Yet SMBs still spent > $10 Billion on offline ads (and also > $10B on Google). (Kelsey Group)
• Meanwhile > 80% of consumers want businesses to not only be online, but to interact with them online (eMarketer)
• And > 50% of consumers feel more strongly connected to a business with whom they have a social (Facebook or Twitter) relationsip (eMarketer)

In response, SMBLive built CloudProfile such that a business can: 

• Create and maintain an online profile with rich content and status updates that customers love.
• Get found in both traditional (Google, business directories) and “real time” search (Facebook, Twitter, etc.)
• Publish to their profile from anywhere – on the site, via e-mail, on their mobile device, etc.
• Syndicate that content automatically to their Twitter and Facebook streams.
• Participate in the social, real-time Web, using our Social Media Radar to see and respond to opportunities to market their business and help their customers.
• Stay connected to their customers with integrated click-to-call, text/SMS messaging and e-mail marketing tools.
• Create simple products and services galleries to promote their business.
• Track and manage engagement with their customers across ALL of these different touchpoints in an “Engagement Stream” – which can be managed online or on their mobile or desktop.

For more details, check out:  http://www.slideshare.net/search/slideshow?q=+CloudProfile&submit=post&searchfrom=header