What in the hell is a Ferrit? If you guessed a fury little animal then you're right. If you guessed an online Shopping Service powered by an incumbent telecom carrier, you're also right.
I am specifically referring to a service called Ferrit which was recently launched by Telecom New Zealand. In many ways, Ferrit is quite similiar to the BT Tradespace service launched recently by BT.
I spent some time on the Ferrit site this past weekend (role playing as both a buyer and a seller) to get an idea for the overall ecosystem. It's a nice service. Definitely very easy to use. If you're a small business in New Zealand looking for a simple way to promote your business, attract new customers, and conduct commerce on the web, then Ferrit is definitely worth a look
While it's still in the early going, i think the both Ferrit from TNZ and Tradespace from BT have huge potential in terms of: