Mike Volpe, from Hubspot, recently blogged about how 'Internet Marketing is Dead'.  In it, he writes: 

"The ability to have a website that helps you do search engine optimization (SEO) automatically, manages your search engine marketing, makes building landing pages a snap and automatically optimizes conversion programs on your website. A system that gives you as much data as possible about your website visitors, and presents that data to you in a format that means something to you and helps you actually act on it to get results. This is especially true for the millions and millions of small businesses who don’t have the luxury of a huge marketing staff and an IT department."

A great example of this simplification for small businesses is BT Tradespace, built by SMBLive.  The platform is pre-built with SEO optimization, provides 'just the right amount' of web marketing data, and takes the confusion out of blogging, PODcasting, etc....all the web marketing stuff small businesses think they should be doing, but have no tolerance for learning about.

The success of these types of tools is in the application of the Conversational Web philosophy.  Don't let the tool define how you work.