But the Conversational Web is not just about selling and ratings.  It's not just about the number of stars you get from a relative.  It's also about how the web is transforming every type of communication a small business might traditionally have in the course of doing business.  The Conversational Web impacts prospecting and selling, to be sure, but it also impacts partnering, customer delivery, internal operations, employee communication and satisfaction, and personal information management.  The web site is no longer just a marketing piece....certainly not just collateral.  And it's not just a simple online storefront.  The web site is also a work site, a place to do business, a virtual water cooler for remote and tele-working employees, a collaboration hub, a customer satisfaction tool, a community and more.  SMBLive is beginning to break down all of these elements into 5 core conversations that small businesses need to manage effectively to take full advantage of the Conversational Web, this Web 3.0.  Through applications like TELUS ePoint, BT Workspace, and BT Tradespace, SMBLive is working to expose the basic tools required for SMBs to capitalize on these conversations while at the same time stripping out ALL of the complexity, feature creep, and confusion.

First though, we should all agree on what the 5 Conversations are.