SaaS is not a technology fad, or even a technology-driven development. SaaS is an economic evolution towards a model that is simply more efficient, more convenient, and gives customers a way to keep up with the increasing rate of change.
SaaS has no borders. Barriers such as language and currency are not that difficult to knock down. SaaS providers can be anywhere on the planet.
SaaS is being driven by the ever increasing penetration of broadband services into both homes and business. Consumers and business owners are increasingly turning to the Internet as the place to find solutions to problems – and SaaS providers will be there to provide the answer.
SaaS is an economic evolution that fundamentally reduces economic friction in the entire value chain for software, and as the rate of technological change continues to increase – it is literally the only model for software delivery that will be able to keep up with the increasing rate of change.
Ultimately, SaaS and the Internet are economic accelerators. With SaaS, new software companies will be created, go-to-market, and know their fate quickly – SaaS accelerates the outcome.
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About hagins
Jeff Hagins has more than 24 years of experience in product marketing, product management, software development, technical operations, service delivery, and software quality. Hagins is currently the Managing Partner for Mural Consulting and a General Partner of Mural Ventures, both companies that focus exclusively on Software-as-a-Service. His career has also included positions as Chief Technology Officer, Senior Vice President of Product Management, Chief Architect, Vice President of Engineering, and Board Member for companies such as Lockheed Martin, J.D. Edwards, TeleComputing, Apptix, Dynix, and SMBLive.
Hagins has been active in the Software-as-a-Service industry from the beginning, helping to launch the J.D. Edwards ASP initiative in early 2000, becoming a board member of the ASP Industry Consortium (ASPIC) in 2001, as an advisor to the Computing Technology Industry Association (COMPTIA) Software Services Group, and as an advisor to Microsoft on the Communications & Collaboration Developer Advisory Council. Hagins is currently also a member of the Gerson-Lehrman Technology, Media, and Telecommunications Council of Advisors.
Hagins has worked actively over the last 6 years in the Utility Computing and Software-As-A-Service industry with companies such as Microsoft, British Telecom, CSC, Telecom New Zealand, Cable & Wireless, NTT, MCI, Bell Canada, Savvis, and many others. His efforts with these ISVs and Service Providers have focused on overall Go-To-Market Strategy and Execution, Product & Marketing Strategy, Channel Development, Service Design & Architecture, Service Optimization, and OSS/BSS Integration. Hagins' experience in the SaaS industry is unique, having worked as CTO for SaaS ISVs such as SMBLive, as a CTO for pure-play Application Hosters such as Apptix, and even as the CIO for a mid-market company purchasing SaaS offerings (Dynix). He brings a unique perspective on the complete value-chain for SaaS, and in his role as Managing Partner for Mural Consulting is actively working with ISVs and Service Providers of all shapes and sizes to help them define and execute their SaaS strategies.