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What is SaaS?

I thought that the inaugural blog entry for the SaaSCamp site should probably include a definition of what SaaS, or Software-as-a-Service actually is. This is because after working with a couple of dozen service providers (e.g. Telcos, Web Hosters, etc) and ISVs who are offering or wanting to offer SaaS services, I've found a wide range of opinions about what the definition of SaaS should be. 

Software-as-a-Service today can be defined as including both Hosted Applications as well as Software-on-Demand. The spectrum begins with Hosted Applications designed for a one-to-one delivery model on one end, and On-Demand applications designed for a one-to-many delivery model on the other.

One trend of Hosted Applications, as opposed to Software-on-Demand, is that Hosted Applications are frequently developed by an ISV, and then subsequently hosted by a 3rd party service provider who offers the application as a service to their customers. Software-on-Demand applications are frequently offered directly by the company that created and owns the software intellectual property. It is important to note however that the source of the intellectual property (i.e. the software package/product) is not a determining factor for whether the service that derives from that software should be considered Software-on-Demand or not.

What is SaaS?

Source: Amy Konary, IDC Directions, 2006

The key factors for determining whether the service being offered should be considered Hosted Application Management or Software-on-Demand are:

·      Whether the application is built for one-to-many delivery over the web. Is the application “multi-tenant”? Does a single instance of the application (including web servers, application servers, and a database) support more than one customer?

·      The application is not deployed in-house or on-premise at the customer’s location.

·      The application is consumed over the public Internet

·      The application supports little, or mass customization through customization features that are built-in to the application.

·      The pricing model is subscription based (e.g. monthly, per user subscription fees)

Another key trend to understand is that more and more software vendors are focusing primarily on the development of Software-on-Demand applications. Over time, the term Software-as-a-Service will come to refer almost exclusively to Software-on-Demand. In fact, many already believe that the term Software-as-a-Service should apply only to Software-on-Demand.

One thing is clear -- this is an evolutionary process. While we can try to label or define SaaS and what it means today, this train is going to go where the market takes it, and none of us are prescient enough to know exactly what the SaaS model will evolve into 10+ years from now!

Published Tuesday, August 22, 2006 12:32 PM by hagins
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Comments

 

chendricks said:

If SaaS is still evolving, what should a company who is partnering with SaaS provider look for? What are the key things?

August 25, 2006 12:33 PM
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About hagins

Jeff Hagins has more than 24 years of experience in product marketing, product management, software development, technical operations, service delivery, and software quality. Hagins is currently the Managing Partner for Mural Consulting and a General Partner of Mural Ventures, both companies that focus exclusively on Software-as-a-Service. His career has also included positions as Chief Technology Officer, Senior Vice President of Product Management, Chief Architect, Vice President of Engineering, and Board Member for companies such as Lockheed Martin, J.D. Edwards, TeleComputing, Apptix, Dynix, and SMBLive. Hagins has been active in the Software-as-a-Service industry from the beginning, helping to launch the J.D. Edwards ASP initiative in early 2000, becoming a board member of the ASP Industry Consortium (ASPIC) in 2001, as an advisor to the Computing Technology Industry Association (COMPTIA) Software Services Group, and as an advisor to Microsoft on the Communications & Collaboration Developer Advisory Council. Hagins is currently also a member of the Gerson-Lehrman Technology, Media, and Telecommunications Council of Advisors. Hagins has worked actively over the last 6 years in the Utility Computing and Software-As-A-Service industry with companies such as Microsoft, British Telecom, CSC, Telecom New Zealand, Cable & Wireless, NTT, MCI, Bell Canada, Savvis, and many others. His efforts with these ISVs and Service Providers have focused on overall Go-To-Market Strategy and Execution, Product & Marketing Strategy, Channel Development, Service Design & Architecture, Service Optimization, and OSS/BSS Integration. Hagins' experience in the SaaS industry is unique, having worked as CTO for SaaS ISVs such as SMBLive, as a CTO for pure-play Application Hosters such as Apptix, and even as the CIO for a mid-market company purchasing SaaS offerings (Dynix). He brings a unique perspective on the complete value-chain for SaaS, and in his role as Managing Partner for Mural Consulting is actively working with ISVs and Service Providers of all shapes and sizes to help them define and execute their SaaS strategies.