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Blog Entries from Mural Ventures Team Members
August 2006 - Posts
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Google gets a lot of hype, but there are lots of major things happening in SaaS right now, including new offerings from Amazon.com. Amazon.com? You heard me right. Since March, Amazon Web Services (AWS) has announced 3 utility computing offerings: S3 Read More...
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As a service provider, at first you looked at Google and said to yourself, “Wow, there’s a mechanism for marketing my services online to potential customers. Their printing cash, but I’ve got to get on board.” Then you became slightly Read More...
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A long but very interesting article found here http://www.oreillynet.com/lpt/a/6228 I spent some time this morning, thinking through what SaaS means to service providers. Viewed through a negative lens, SaaS reduces service providers to commodity broadband Read More...
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SaaS is not a technology fad, or even a technology-driven development. SaaS is an economic evolution towards a model that is simply more efficient, more convenient, and gives customers a way to keep up with the increasing rate of change . SaaS has no Read More...
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SaaS is fundamentally more efficient than the traditional mode of software product delivery in virtually every way. SaaS is more efficient to build, more efficient to operate, more efficient to maintain, and more efficient to support. The opportunity Read More...
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One of the elements we work with at Mural is a matrix of 7 Key Success Factors that govern a Service Provider's maturity when it comes to delivering SaaS offerings, where delivery includes marketing, sales, support, etc. The 7 factors are: Key Success Read More...
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One of the more important concepts to understand from a customer behavior perspective relative to SaaS is that of web-centric versus web-agnostic behavior. Web-centric behavior describes individuals whose have fully integrated the Internet into their Read More...
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Customers that are interested in Software-as-a-Service want to Search, Find, Try, and Buy online. These are known as web-centric buyers. Many SaaS providers have realized that the most efficient way to reach both these buyers, as well as web-agnostic Read More...
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I thought that the inaugural blog entry for the SaaSCamp site should probably include a definition of what SaaS, or Software-as-a-Service actually is. This is because after working with a couple of dozen service providers (e.g. Telcos, Web Hosters, etc) Read More...
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